The iGaming industry, which encompasses online casinos, sports betting, poker, and also other forms of internet gambling, has exploded exponentially lately. A significant driver of this growth is affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions in line with the traffic
The digital advertising landscape is increasingly dominated by programmatic advertising, an approach that automates the buying and selling of online ad space. At the heart with this ecosystem are two critical components: ssp vs dsp. Both play essential roles in connecting advertisers with publishers, nevertheless they operate on opposite sides from
In today’s digital age, businesses rely heavily on web marketing to reach and build relationships with their audience. But how do companies determine if their online marketing efforts are effective? The answer lies in analytics for digital marketing. This field has evolved into a critical component of marketing strategies, providing businesses us